60 years of Emma Peel: Fashion

As we celebrate 60 years of Emma Peel in 2025, Art & Hue takes a look at The Avengers wardrobe where style and substance went hand in hand to create stylish clothing for the modern female spy.
These looks were not just fashionable but also suitable for an active spy, reflecting her character’s independence and resourcefulness. Emma’s style broke away from traditional female TV costumes, offering a fresh, modern take that resonated with audiences.
Emma Peel’s fashion choices were revolutionary for their time, proving that a female character could be both stylish and strong without compromise.
Moving on from leather for the colour series, Emma Peel’s jumpsuits were made from modern fabrics in fresh colours, designed by Alun Hughes, and were nicknamed “Emmapeelers”.
A precursor to the ubiquitous striped athletic tracksuits, which coincidentally didn’t debut until late 1967, after Mrs Peel made her colour TV return on the 13th of January 1967, the striped arms on Emma’s catsuits still look modern to this day.
Emma Peel’s wardrobe has continued to inspire fashion enthusiasts and designers long after the show ended, the most direct homage might be Jean Paul Gaultier’s Autumn/Winter 2010 collection for Hermès, which saw Lily Cole stride the runway in a black catsuit with bowler hat and umbrella, with a backdrop similar to The Avengers fashion show of 1965. Emma’s bold use of colour, form-fitting silhouettes, and modern accessories set a new standard for on-screen fashion. By embracing the mod aesthetic, Emma Peel became a style icon whose influence can still be seen in contemporary fashion trends and in every tracksuit.
Emma Peel’s Fashion Legacy: A Masterclass in 60s Chic
Played by the unique Diana Rigg, Emma’s wardrobe became as much a character in the show as she was.
Designed by John Bates for Jean Varon, her clothes were a masterful mix of high-fashion elegance and practical espionage chic, suited for action, adventure, and, of course, a bit of Bond-esque glamour.
Whether in a sleek leather catsuit, a daring mod dress, or impeccably-styled accessories, Emma Peel’s look encapsulated the bold spirit of the 1960s.
Emma’s footwear was by Rayne, perfect for running after bad guys or dancing the night away at a party, whilst Charnos & Echo tights, meanwhile, became an essential part of her wardrobe. Her watches were by Old England, and then there were her Freedex & Bagcraft handbags which, like everything else in her wardrobe, balanced elegance with functionality.
Unique at the time, Emma Peel‘s wardrobe was available to buy in shops so modern women and girls could emulate their role model with the same clothing and accessories. Nowadays, designers aim for product placement in film and television productions but The Avengers was unique in creating the look for the show first, then making the items available in shops after.
Emma’s fashion was not just about what she wore, but how she wore it – effortlessly cool, impeccable yet daring. It wasn’t just about looking good for the camera; it was about making an impression, about owning her look and her role as a modern woman in a swinging, ever-changing world.
The John Bates look for Emma Peel was daring & revolutionary, to the point of scaring some of the American backers at the shortness of her miniskirts and bare midriffs. Having established the Emma Peel look, John Bates and his label Jean Varon became popular and successful.
He won the Yardley “London Look” fashion award in July 1966, at which he showed items from Emma Peel’s wardrobe, and went on to create couture and one-off outfits including Cilla Black‘s wedding dress, as well as looks for Dusty Springfield, Cleo Laine, Julie Christie, Princess Margaret, Penelope Keith & Maggie Smith.
Alun Hughes was brought in to design Emma’s wardrobe at Diana Rigg‘s suggestion, herself a personal customer of Hughes’ clothing.
Hughes’ collection for The Avengers was presented at a fashion show at The Palm Beach Casino in London’s Mayfair on the 4th of January 1967. His colourful collection took the sportiness of John Bates’ designs and added romantic fabrics, art nouveau influences, and even more modern stretch textiles.
Rather than make the actual clothing available in shops as with John Bates’ designs, Hughes’ range was taken as inspiration for items made in different colourways, sold in shops including Thomas of Mayfair, but fans could still buy the actual Emma Peel accessories.
Emma Peel wasn’t just a fashion icon; she was a trendsetter and an inspiration for anyone who wants to take on the world with confidence and flair.
One of the most enduring aspects of Emma’s fashion legacy is her ability to empower women through clothing. Her wardrobe was more than just stylish, it was a reflection of her independence, intelligence, and strength. This message has resonated with designers and audiences alike, making Emma Peel a timeless muse for fashion.
But perhaps the most enduring aspect of Emma Peel’s style is its timelessness. Her wardrobe was more than just a reflection of the 1960s, it was a statement of strength and individuality. By embracing bold colours and practical designs, Emma Peel redefined what it meant to be a stylish, modern woman.
Her influence can still be seen in the way women dress today, proving that her impact on fashion is as relevant now as it was six decades ago. Men also continue to be influenced by her impact, with each striped sportswear tracksuit.
So, here’s to Emma Peel: the spy who didn’t just save the world from diabolical masterminds but also revolutionised fashion.
It’s Mrs Emma Peel month!
2025 marks 60 years since Mrs Peel first debuted on British television in September 1965.
On the 28th of September 1965, audiences were introduced to Diana Rigg as Emma Peel in the first episode of the new series of “The Avengers” called “The Town of No Return”.
To mark 60 years of Mrs Emma Peel, Art & Hue has added a new RGB colourway of the Titles pop art prints inspired by “The Avengers” title sequence featuring Diana Rigg & Patrick Macnee.
With the new colour option of RGB which references the colours of televisions, the Titles prints are now available in three sizes & three colour options, Art & Hue’s signature colours of Red, Yellow & Aqua, and Tonal Greys similar to the black-and-white series in which Mrs Peel made her debut.
An official collaboration with Studiocanal, these prints are part of the collection of stylish pop art by Art & Hue inspired by images from the photographic archives of the cult 1960s British TV show The Avengers.
Airing first on the Rediffusion London and Scottish Television channels on September 28th 1965 at 8pm, the fourth series had new iconic theme music by Laurie Johnson and a new title sequence.
To celebrate 60 years of Emma Peel in 2025, Art & Hue reflects on the legacy of the iconic spy including her groundbreaking FASHION.

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Mrs Peel Titles
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What Would Emma Peel Do?
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The Avengers
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The Avengers Mrs Peel
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John Steed & Emma Peel
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Mrs Peel, We’re Needed
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Emma Peel
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Triple Emma
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Fashion Icon Mrs Peel
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Gun & Rose
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Cheers Greeting Card
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British Tea Greeting Card
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Cake Greeting Card
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Mrs Emma Peel Fashion Icon Greeting Card
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Chess Board Greeting Card
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The Avengers Greeting Cards Group
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Avengers Titles Pair
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What Would Pair
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The Avengers Trio
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We’re Needed Trio
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Avengers Spies Trio
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Avengers Portraits Group
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Pop Art Group
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Fashion Icons Group
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Emma Peel Group
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The Avengers Superfan Dozen One
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The Avengers Superfan Dozen Two
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